Brand
The Xeler brand system
Xeler is a family of business tools for freelancers and creative agencies. This page covers the brand identity, downloadable assets, and usage rules — for press, partners, and developers building integrations.
Brand essence
Xeler is the consumer-facing brand. It powers a multi-product platform: the Xeler hub (proposals, invoices, projects), Xeler TimeSync (calendar → Moneybird sync), and upcoming products like Xeler Bio.
RAWWW® is the parent company — a Dutch creative agency based in Enschede. RAWWW is the legal entity behind Xeler and appears in privacy policies, terms of service, and company filings.
When in doubt: Xeler is the brand, RAWWW is the company. Use Xeler in product UI, marketing, and Google/App Store listings. Use RAWWW® in legal contexts.
Logos
The Xeler mark is an asymmetric “X” — two diagonals of unequal stroke weight. The mark must always preserve this asymmetry; symmetric versions resemble unrelated brands.
Color
Lime-yellow is the single brand accent across all Xeler products. Dark surfaces dominate product UIs.
Brand Primary
#c8e635var(--brand-primary)Primary accent, CTAs, focus rings, active states
Surface Dark
#0e0e12TimeSync dark theme background, hero canvases
Surface Deeper
#0a0a0fFooter surfaces, deepest layers in dark theme
White
#ffffffPrimary text on dark, foreground marks
Typography
Inter
Aa
The full Latin character set in weights 300–800. Available via Google Fonts. We pair extralight headlines with bold accents for editorial contrast.
300
Light
600
Semibold
800
Extrabold
Logo usage
Do
- Preserve the asymmetric X — one thick diagonal, one thin diagonal.
- Use the lime accent
#c8e635as the only brand color. - Maintain clear space around the mark equal to at least its stroke width.
- Pair product wordmarks with the Xeler mark to signal product family.
Don’t
- Make both diagonals the same weight — that resembles unrelated brands.
- Recolor the mark to anything other than white, black, or brand-primary.
- Rotate, skew, or apply effects to the mark.
- Place on backgrounds where contrast falls below WCAG AA.
Product family
Xeler
Business platform for freelancers & creatives
Xeler TimeSync
Google Calendar → Moneybird, automatically
Xeler Bio
Creator link-in-bio + booking
App naming convention: Xeler [Product]. Each product lives on its own subdomain (<product>.xeler.app).
Press & partnerships
Need higher-resolution assets, additional product screenshots, or a quote? Reach out and we’ll respond within two business days.
Xeler is a brand of RAWWW®. All marks and assets © RAWWW®. Use of brand assets implies acceptance of these usage rules.